Baltimore County Children's Footwear Startup Secures $500,000 In Funding
BALTIMORE COUNTY - Jbrds, a children's footwear company based in Baltimore County, recently secured $500,000 in funding to expand its market reach.
Since the debut of its initial product last summer, the company has sold nearly 3,600 pairs of shoes, the Baltimore Business Journal reports.
In contrast to traditional shoe companies that merely downsize adult shoes for children, Jbrds focuses on designing shoes tailored to a child's physiological development. According to Jbrds's official website, the shoes are specifically molded to children's feet, focusing on supporting the cupid bone to maintain healthy tendons.
"We've built Jbrds on a limited budget, which is unusual in this industry where startups usually require millions to take off. The funds we've just raised will help us understand how best to attract new customers," Jbrds CEO Mike Gugat told the business journal.
Currently, the brand's portfolio consists of just one product, the Stand2Walk shoe, but they intend to introduce a new product next year using a portion of the recently acquired funds.