JA, T. Rowe Price Launch Interactive Web Portal To Teach Kids How to Save and Spend Wisely

The Owings Mills-based Junior Achievement of Central Maryland (JA) and the T. Rowe Price Foundation have developed a co-branded web portal with innovative financial education content for parents, educators and students.

Accessible from the homepage of www.jamaryland.org, the portal provides direct access to The Great Piggy Bank Adventure®, an online game and mobile app created in collaboration with T. Rowe Price and Walt Disney Imagineering. Players are challenged to set goals, save and spend wisely, while staying ahead of inflation and diversifying their assets.

In addition to The Great Piggy Bank Adventure, the portal provides blog posts, quizzes, word searches and crossword puzzles to teach children how to invest in their futures.

“Helping kids learn fundamental concepts, like setting goals, saving, inflation and asset allocation, is the focal point of the partnership with Junior Achievement,” said Ann Allston Boyce, president of the T. Rowe Price Foundation. “We are pleased to provide funding for Junior Achievement to develop an online resource that is readily available to parents, educators and volunteers around the country.”

According to T. Rowe Price’s 2013 Parents, Kids & Money Survey, 73 percent of parents think they are having regular conversations about money with their kids, but only 34 percent of kids agree.

Furthermore, only 21 percent of children believe they will get the money they need for retirement by investing in stocks and bonds, while 24 percent believe they could more easily achieve it by becoming famous. The portal aims to combat this disconnect in perception and achievement. 

Students as young as eight years old can start the education process on their own by browsing the portal and playing games such as The Great Piggy Bank Adventure to learn how to save wisely.

“Junior Achievement’s partnership with T. Rowe Price is a great fit, as we both have a shared responsibility of building financial capabilities in the community,” said Jennifer Bodensiek, president and CEO of Junior Achievement of Central Maryland.”

A long-time JA supporter, T. Rowe Price has provided the non-profit with funding, as well as special event participants and volunteers to help students in the JA BizTown® and JA in a Day® programs.

“In addition to teaming with us for the Web portal launch, T. Rowe Price will open an investment center in our JA BizTown facility this fall,” Bodensiek added. “These two milestones strengthen both organizations’ commitments to the young people in Central Maryland.

About Junior Achievement of Central Maryland
Junior Achievement of Central Maryland is dedicated to inspiring and preparing young people to succeed in a global economy. Through a dedicated volunteer network, Junior Achievement provides in-school and after-school programs for kindergarten through 12th grade students which focus on work readiness, entrepreneurship and financial literacy. Founded in 1957, the non-profit organization annually serves more than 38,000 students throughout Central Maryland.  

About T. Rowe Price Group, Inc.
Founded in 1937, Baltimore-based T. Rowe Price Group, Inc. (troweprice.com) is a global investment management organization with $614 billion in assets under management as of June 30, 2013. The organization provides a broad array of mutual funds, subadvisory services, and separate account management for individual and institutional investors, retirement plans, and financial intermediaries. The company also offers sophisticated investment planning and guidance tools. T. Rowe Price’s disciplined, risk-aware investment approach focuses on diversification, style consistency, and fundamental research.

About The T. Rowe Price Foundation
The T. Rowe Price Foundation was founded and is supported by T. Rowe Price Group, Inc. The Foundation is committed to pursuing the long-term success of the communities where T. Rowe Price associates live and work and provides financial support to qualified US-based nonprofit organizations to develop and sustain strategic initiatives that equip youth for success, empower individuals to improve their lives, and enrich community life through the arts. 



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