Decals Store Hopes To Give Spark to Main Street

The store above Java Mammas hopes it can bring more traffic to Main Street.

When Lorena de Leon moved to this area from Los Angeles nine years ago, she was struck by Reisterstown’s Main Street but dismayed that it wasn’t more lively.

With the opening of Decals on Saturday, this new Main Street shop owner hopes to breathe some new life into Reisterstown. As the name implies, the store sells decals of all types.

“This is a part of town that’s always been really dear to me and I feel like it would be really cool and really neat to see it revitalized a little bit,” the Owings Mills resident said. “I think the way that you do that is to bring in new stores, new products. [Main Street’s] been known as either consignment row or the antique row for a very long time.”

The store, which de Leon will run with business partner Amy Eisenberg, features decals for all ages and all purposes. De Leon sees many markets for temporary decorations – from businesses and doctor’s offices to dorm rooms and temporary homes.

The store's front room features home decals for the kitchen, bathroom, dining room and bedroom. The middle room has decals for toddlers and kids, including Disney and Nickelodeon-themed decals. Dry erase and chalkboard decals are even available.

Husbands, fathers and boyfriends finding themselves in Decals will have no problem occupying their time in the backroom, which de Leon calls the man cave. There, sports fans can find decals for Baltimore, Washington and college teams.

Whatever customers don't see, the store can order.  Custom orders are available, and can be as large or as small as decals come.

The idea came when de Leon was apartment hunting with a friend who recently went through foreclosure. Her friend had two children and was concerned about decorating the rooms in their future, temporary home.

“I went to bed one night and felt uncomfortable inside and wanted to do something for the people around me, so the next morning I got up and started looking at these decals online,” de Leon said. Later that day, she had written a business plan and a marketing plan.

Opening a store on Main Street seemed like the perfect situation for de Leon and Eisenberg, both active members of the community. Eisenberg used to work at the , and now works at . De Leon’s children attend and .

“We’re very, very tied into the community,” de Leon said.

She plans to work with neighboring businesses and the to help Main Street.

“I’m hoping that we do well because I’m a visionary and I’d like to see a lot happen in this corridor,” de Leon said.

Fran Acle May 08, 2012 at 12:26 PM
Before this article in the Patch, I was unclear what this store was all about. Thanks for the article, I'll definitely stop in!
Sherice Gullick May 08, 2012 at 01:05 PM
I'm excited about this new store! I love the idea of decals but have always been leery about purchasing them online. I will be visiting this store this weekend!
Carl J. Galler May 08, 2012 at 05:51 PM
I'm encouraged that new small businesses are filtering onto Main Street. I wish the new owners all the success! (although it reminds me of the SNL skit about the Scotch Tape store at the mall! LOL!)
Zoobie May 08, 2012 at 07:50 PM
What Main St. sorely needs is a 'Good' Bakery, Eat-in and carry-out type. You know, coffee and a real Bagel, Jewish Rye Bread, cheese cake, poppyseed rollovers.....man, i'm getting hungry just thinking about it. My Sundays as a kid allways included a stop at the Bakery! Sorry, I wish The Decal Shop all the best. I'l visit it for sure. I'm a Decal and Bumper Sticker 'Nut Case'. (Any room in that store for a Bakery?)
Ally May 09, 2012 at 12:03 AM
It is so simple to decorate a room! Best of all prices are affordable!! There are so many decals to choose from- there is something for everyone!! We needed a store like this in our town and I am so glad it's here!!
SaschaB May 09, 2012 at 02:55 AM
We are in LOVE w/our Baltimore themed decals we found at Decals! They really make our apartment feel like a cozy little home with a punch of our personalities!
Lorena de Leon May 09, 2012 at 05:55 PM
Look forward to seeing you and thanks for the post.
Lorena de Leon May 09, 2012 at 05:57 PM
Thanks for the support. :)
Lorena de Leon May 09, 2012 at 05:58 PM
Agreed. I great bakery would be nice although you would not want me to bake! I will stick to decals, we are all safer that way! :)
Lorena de Leon May 09, 2012 at 06:00 PM
Thanks for great post. We are glad to be here too! :)
Lorena de Leon May 09, 2012 at 06:02 PM
Thanks for the feedback. We love our Baltimore!
Michael Schwartzberg May 12, 2012 at 04:13 AM
I wish the business good luck, but so far they are committing two major Marketing / promotion violations. First, I can't seem to find the store hours anywhere online. Second, the phone # rings to a machine with an automated voice -- no personal greeting, no indication you have reached a business, and no recording with store location and hours.
Lorena de Leon May 12, 2012 at 03:26 PM
Michael, Thank you for your feedback. We have updated our phone greeting to identify our business and hours of operation. We will also be updating our website this week to include our hours of operation. This is our first business venture so any ideas, suggestions, and feedback is truly appreciated. Thanks again for taking the time to post your thoughts.
Buck Harmon May 14, 2012 at 03:10 PM
Funny...SNL skit..
maggie herman May 14, 2012 at 03:22 PM
Welcome to Main Street! Glad to see another new shop on the street. I will stop in this week. Maggie Herman 234 Main Street
Lorena de Leon May 14, 2012 at 08:56 PM
Thank you for the welcome. We are excited to be part of Main st. Look forward to meeting you.
Glenn Barnes May 15, 2012 at 10:27 PM
The Reisterstown Improvement Association would like to welcome Lorena and Amy and their new store "Decals" to Historic Main Street's business district. We are also happy to have them become our newest member. I plan to stop in your new store one day this week. Glenn Barnes - President Reisterstown Improvement Association
Dana Hummel May 17, 2012 at 03:12 AM
We definitely need something like this in Reisterstown. I live very close to Baltimore, I will have to come check the shop out.


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