In 1957, Esophageal Cancer took the life of acting legend, Humphrey Bogart, when his son was only eight years old.
Now, as a way to prevent other families from losing parents and other loved ones to the disease, Stephen Bogart has partnered with the Esophageal Cancer Action Network (ECAN) to share a life-saving message.
“We know that more and more lives are lost to this dreadful disease every year,” Bogart said. “But those lives could be saved with better public awareness and more early detection.”
Bogart filmed a series of public service announcements at Maryland Public Television to encourage screening and raise awareness about the link between heartburn and esophageal cancer, one of the fastest increasing and deadliest cancers in the country.
One of those spots, “Heartburn Can Cause Cancer,” (http://youtu.be/jnVqvOtl6Wg) is debuting at the Thousand Oaks Muvico 14 in Thousand Oaks, Ca. Through April 2014, the theater will air the PSA prior to every movie showing on all 14 screens.
“Humphrey Bogart was a film icon and Stephen Bogart now hosts a Florida TV show on the movies, so it’s especially fitting that the PSA has debuted on the silver screen,” said ECAN President and CEO Mindy Mintz Mordecai, who founded the national non-profit organization after losing her husband to esophageal cancer in 2008.
“Through this effort, nearly two million individuals who may be at risk for this silent killer will be able to get the message that heartburn can cause cancer,” Mordecai added.
The 10-second PSA and two others created for GERD Awareness Week in November and Esophageal Cancer Awareness Month in April are available for airing by theaters and TV stations/networks nationwide. Audio versions for radio also are available. For more information, visit www.ecan.org or call 410-358 -ECAN .
About ECAN & Esophageal Cancer
▪ One American dies of esophageal cancer every 36 minutes.
▪ Diagnoses of the disease are up more than up more than 400 percent in the past 20 years.
▪ The type of Esophageal Cancer increasing so rapidly in the United States is usually caused by heartburn.
ECAN’s mission is to save lives by increasing awareness about the link between heartburn and cancer, promoting early detection and supporting medical innovation to prevent, detect and treat Esophageal Cancer. The Baltimore-based national non-profit organization is led by a board of directors of top physicians, business leaders and families that have been touched by esophageal cancer.
Through ECAN’s efforts, April has been formally designated as Esophageal Cancer Awareness Month in most U.S. states. ECAN also published an innovative Guide for Patients with input from leading doctors across the nation, and it successfully advocated with the National Cancer Institute to include esophageal cancer in its groundbreaking genome mapping project known as The Cancer Genome Atlas. For more information, visit www.ecan.org.