New Town High School could earn itself more than $100,000 worth in apparel and athletic equipment with a little help from the community.

The school is competing in the Under Armour Finding Undeniable contest, the first round of which wraps up on Nov. 20. The winning school earns $140,000 worth in uniforms, apparel, footwear and accessories.

Schools earn points through challenges that must be completed and posted online and by gaining supporters. The challenges include shout-outs from professional athletes, plays of the week, school sign and school bling. ‘Newsworthy,’ a mention in local media, is also one of the challenges. Visit New Town’s contest page to become a supporter.

New Town is currently ranked 14^th overall and 1^st in Maryland. After round one wraps up on Nov. 20, the top four teams and four wild card teams move on to round two.